While these terms are often used interchangeably, they refer to different concepts. A logo is a specific mark that visually identifies a brand; it can be a graphic image, a typographical representation, or a combination of both.

On the other hand, visual identity is a broader concept encompassing all visual elements that create the overall look and feel of a brand. This includes the logo, color palette, fonts, image style, layouts, and any other graphic elements that support the brand, such as business cards and packaging. All these components are typically outlined in a brand style guide.

Our process is highly collaborative. When working on your branding, we provide you with two design concepts to choose from, along with up to three rounds of revisions on your selected concept. Each round of revisions allows you to give us as much feedback as you’d like—whether it’s one point or twenty. We will then take that feedback and present you with a revised concept. Most clients find they don’t need all their revisions, but they’re available if you do!

Each design concept represents a completely distinct design or visual direction. We start by presenting you with two concepts, and once you select your preferred option, you’ll have up to three rounds of revisions to refine that concept in terms of shape, fonts, layout, and more. Typically, these revisions focus on enhancing the chosen design rather than changing it entirely. Most of our clients find that they don’t need to use all three rounds.

Absolutely! We can redesign existing websites. It’s essential to approach website redesigns thoughtfully to ensure that your reasons for redesigning are valid. This careful consideration will help ensure the project is a success from your ROI perspective.

Achieving a page one position in Google search results is incredibly valuable. While it was once easier to attain, it has become more challenging in recent years, and missteps can negatively impact your reputation. Fortunately, we have the SEO tools and expertise to maximize your chances of success, along with satisfied customers who can attest to our effectiveness.